“Always a Bridesmaid, Never a Bride”

Does this quote sound familiar?  Ever wonder where it came from, or when it started?  I was watching the finale of “Duel” tonight, and one of the questions was:  “The phrase ‘always a bridesmaid, never a bride’ was made famous in ads for which product?”

The answers included the choices:  a.)  Listerine      b.)  Avon      c.)  Secret     d.)  L’eggs 

 Which do you think it was?

The answer completely shocked me:  a.)  Listerine!!!   

Photo credit: ( http://www.listerine.com/images/splash.jpg)  

The ad first appeared in 1920’s, with the claim that blamed a woman’s singlehood on bad breath!  The sales of Listerine jumped from $100,000 in 1921 to 0ver $4,000,000 in 1927!!!


Now that’s the power of advertising!!!

(photo credit:  http://bss.sfsu.edu/tygiel/Hist427/427ads/listerine.jpg)