I found this article on Biz Bash NY. Sounds totally decadent!! Enjoy!!
|To unveil this year’s Valentine’s Day promotion, Godiva brought press to the East Village for ataste—and photo op—of a room made almost entirely of chocolate.|
|Last January, Godiva created a chocolate-walled lounge for In Style‘s Golden Globes after-party,but for its yearly Valentine’s Day competition this year, the chocolate brand is going one step further,
with an experiential marketing stunt that offers a weekend stay at a hotel suite made almost entirely
of chocolate. At Divine Studio on Tuesday afternoon, 30 members of the press gathered for a first
glimpse of the grand prize, which will ultimately be enjoyed only once, at the Bryant Park Hotel.
Erica Lapidus, head of public relations and promotions for the Belgian-based chocolatier, worked
wall-to-wall Godiva-loaded room that doesn’t melt at room temperature.
“I had to imagine the perfect chocolate-lover’s fantasy,” Abel said about the suite, soon to be
rebuilt at the hotel for the sweepstakes winner. Abel, who has worked with Godiva for four years,
said this was the biggest and most extravagant project yet. “It took a team of 14 to bring the brand
to life, beginning in L.A. and continuing with the two-day installment in New York,” he said. Godiva
reps wouldn’t comment on the cost of the products used, and Abel admitted there was too much for
him to even estimate the number of pounds of chocolate.
|Godiva, Valentine’s Day|